Starting a company is not like other projects. Starting a technology company is not like starting other companies. And starting a product-focused tech company is another thing altogether.
Founders of consumer-quality technology companies need a high level of sophistication to be successful–not just as technologists, designers, and business people, but as leaders of an organization.
Freshman level: Fear, uncertainty, and doubt
You probably are: watching tech start ups from the outside looking in, now dipping your toes.
What you believe:
- Technology is magic that other people know how to use
- Engineers are super nerds who grew up trying to hack into the White House
- Designers are people who make things look pretty
