Four levels of founder sophistication
Starting a company is not like other projects. Starting a technology company is not like starting other companies. And starting a product-focused tech company is another thing altogether.
Founders of consumer-quality technology companies need a high level of sophistication to be successful–not just as technologists, designers, and business people, but as leaders of an organization.
#Freshman level: Fear, uncertainty, and doubt
You probably are: watching tech start ups from the outside looking in, now dipping your toes.
What you believe:
Technology is magic that other people know how to use
Engineers are super nerds who grew up trying to hack into the White House
Designers are people who make things look pretty
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