What design leaders do

14 hats you wear as a design leader, design manager, or design executive

Imagine you’re a designer at a tech company. You’ve worked hard and become a respected senior designer on your team.

One day, someone promotes you to manager. It’s a great vote of confidence and a big step in your career!

Very quickly you’ll realize:

  • You’re responsible for everything, but have surprisingly little control over your team’s work.
  • You have to constantly context-switch between tasks with little time to focus. Each time you get interrupted, whatever you were thinking about slips away.
  • You spend all your time in meetings, which means your whole day is often scheduled in advance by other people.
  • You’re included in the decision-making process of company leadership. You may be surprised how messy or disorganized that process is.
  • You have to start making really hard decisions with big consequences based on incomplete information.

Worst of all, you go from being a star performer to being borderline bad at your job because you’ve never done it before! And you probably don’t even know what you’re good at yet.

How to spot raw design talent 
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How to tell if a design is good Coming soon

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