Why your company still has bad design

Over the years, I’ve talked with lots of founders about their products. Many say they still don’t have the quality of design they had hoped for.

Sometimes, a sense of exasperation begins to show:

“We’ve done our best to hire qualified people and support them — so why do we STILL have underwhelming products?”

Here’s the hard truth: the cause of bad design is more likely a lack of leadership than a lack of design talent.

Why design isn’t working